IGC (Influencer & UGC Campaign Platform)
- React Router v7
- TypeScript
- Tailwind CSS
- Framer Motion
- Zustand
- Formik
- Yup
- Recharts
- Docker
A modern, high-performance two-sided marketplace designed to bridge the gap between Brands and UGC creators/Influencers. Engineered with React Router v7 and TypeScript, it features complex multi-tenant onboarding flows and integrated ROI analytics.
Key Modules & Features:
- Smart Onboarding: Dual-persona flow for both Brands and Influencers with secure OTP verification.
- UGC Marketplace: Advanced discovery engine with granular filtering and integrated real-time messaging.
- ROI & Analytics: Integrated suite featuring custom ROI calculators and performance tracking via Recharts.
- Transactional Integrity: End-to-end secure checkout system and robust order management.
Architectural Highlights:
- SSR & Performance: Built on React Router v7 (formerly Remix) for superior SEO and faster First Contentful Paint.
- Modular Logic: Utilizes Zustand for lightweight state management and custom React Contexts for complex global workflows.
- Sophisticated UI: High-performance micro-animations powered by Framer Motion and responsive layouts via Tailwind CSS.
My Role & Implementation:
As the Lead Front-End Developer, I was responsible for transforming complex Figma designs into a high-performance, responsive UI. I architected the front-end structure using React Router v7, integrated all API endpoints, and ensured a seamless, type-safe data flow across the dual-persona marketplace.